Fashion is changing and revolutionizing, which demand the fashion industry to step out of its conventional thought process, obsolete manufacturing techniques and focus on the capabilities to meet consumer demands. It further leads to recreating the industry to make it more competitive. The credit goes to two interrelated factors the first is technology and the second one is the ever-increasing fashion demands of the modern citizens of the world.
Technology is helping the fashion ecosystem improve customer service and the business, in many different ways.
A machine's capability to learn and adopt intelligent human behaviour is not new. Today, these high-level algorithms are remodelling the way the fashion manufacturing industry receives information, performs skilled labour and predicts buyer's behaviour. Some even predict themes in trending designs, styles, silhouettes and colours and provide customer sentiment around products and runway images. Some are almost taking the place of humans to detect the right time and the right product for a brand's ideal customer.
Rapid Data Analysis for Quick Adaptation
Customers continuously growing expectations of consistent manufacturing quality is changing every logic of the production process. Real-time data can assist to compete in the market, transforming manufacturing with the use of the Internet. Nowadays, future-ready factories can receive real-time feedback and alert companies of defective or damaged goods, contributing to save money and eliminate waste, delivering adequate products at the perfect time.
With the world spending more time on the mobile phone, as compared to laptops and computers, the growth of mobile commerce doesn't come as a surprise. This is one reason why the mobile commerce market is the largest in the world and amounts to a staggering USD 672 billion!
It is because shopping on mobile phones is easy and quick. The emergence of technologies such as facial recognition and fingerprint identification has added another dimension to it – safety. So, a lot of fashion buffs out there prefer shopping on their mobiles.
But, that's not it. Social media contributes to another angle to mobile shopping. Fashion brands can appear on their customers' favourite social media channel and offer a comprehensively aligned digital shopping option to them. These efforts result in better digital visibility and create a higher number of sales opportunities.
Technology for sustainability
The apparel industry accounts for 10% of global carbon emissions. More sustainable apparel production can therefore significantly contribute to more sustainable economies. When it comes to improving sustainability in the apparel sector, data science and recycling technologies have the strongest potential. Many technologies are already available to make the garment supply chain more sustainable. However, most promising technologies require extensive effort, money and collaboration to produce actual tangible results. Having the right people, in the right places, making the right decisions, remains one of the main challenges for companies that are ready to take up the cause of sustainability.
With changing technology and its fast adoption in the fashion industry, the next level of tailored experience is expected to come. As fashion players, you must look forward to embracing it and use all of them to improve fashion standards.